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Located in Lewisberry, PA, Gifford Pinchot State Park and Campground needed a new visual identity and name since it was privatized under new ownership. The name Hemlock Reserve brings a level of sophistication to the experience and the visual system aims to reflect the location’s energy and diverse offerings. Utilizing a series of geometric patterns and an earthy color palette, Hemlock’s brand strikes a balance between rustic and contemporary. The brand exists across physical and digital touchpoints, including social media, advertising, wayfinding signage, and even toiletries. Ultimately, guests are sure to find their mix of exhilarating adventure and luxury relaxation at Hemlock Reserve.